Launched in the summer of 1998, quickly grew into Canada’s leading online independent clothing boutique. For nine years, provided stylish shoppers from around the world with the best emerging designers Canada had to offer. Praise for was wide, with coverage in ELLE, elleGirl, Lucky Magazine, Sportswear International, LouLou, Wish, Much Music and many others.

In January 2008, closed the online boutique and relaunched as an fashion and style website. Now in our 15th year, the main focus still shines on independent Canadian fashion designers.

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