The buzz around Australian fashion has been growing louder over the past few seasons, and one of the "it" labels is Joveeba. Designer Alison Cotton creates clothes for the everyday girl, one who is "imperfect, open and authentic". The lovely Ms. Cotton took some time out of her busy schedule to participate in our designer interview series.
Designers Shawna Robinson and Natalie Sydoruk have been collaborating since Fall 2009 on their their clothing line LABEL. Shawna, a freelance wardrobe stylist, and Natalie, a fashion design graduate and model, set out to reinvent basics. The result? Easy to wear but immediately chic eco-friendly wardrobe staples. Shawna and Natalie, busy designing SS12, took some time to participate in our designer interviews series.
I was first introduced to ULTRA through my work with LabelGazer - a site dedicated to outstanding eco-friendly fashion. It is not very often that an eco-conscious label comes across my desk that is quite so bold and modern as ULTRA. Another surprising fact about the Malaysian based label? They're new kids on the block - something you'd never assume looking at the strength of their debut collection, pictured here. It was a pleasure to have ULTRA designers Jon and Syahmi participate in our designer interview series.