Since first seeing the I Clothing Spring Summer '09 lookbook many months ago, I have been dreaming about the Agnes dress - a pink silk number with angled overlay detailing on the shoulder. So amazing! And now - finally - their SS'09 pieces are available in their online boutique!

My favourite styles:
Visit: I Clothing
With today being Earth Day, it is only fitting that we spotlight one of our favourite eco-labels - Elroy. Designer Leanne McElroy uses only sustainable and socially responsible fabrics and the collection is locally produced in Leanne's hometown, Vancouver. Known for modern, clean designs with beautiful detailing, Elroy is a label to watch.

For today only (April 22nd), use the coupon code "earth" to save 15% off your order.
Visit: Elroy
Shopflick - a video-powered marketplace for indie-inspired goods - is giving away a $200 Gift Certificate to one lucky Paper-Doll reader. Shopflick offers a brand new type of online shopping experience where you can actually watch video clips from great indie designers like Raquel Allegra, The Battalion, Popomomo, KidViskous and many more.

How to Enter:
Visit Shopflick, then use the comment box below to tell us what you would purchase with the gift certificate. We will select our favourite answer at the end of May.

Note: The gift certificate can only be applied to items from on-site vendors. All on-site items have an "add to cart" button (not a "buy now" button). Make sure you're only including on-site items in your entry!
I love the whimsical work of French artist Julie Thevenot for her label Rabbit on the Run: simple relaxed cuts adorned in luxurious silks and lightweight cottons adorned with bold graphic prints.
I stumbled across a new (to me) online store the other day - Need Supply Co. It is hailed by Nylon Magazine as one of the best denim stores in the world, but there is so much more to Need Supply Co. than a jean line-up to die for. Amongst the denim jewels is a healthy dose of well priced street wear designers, like Cheap Monday, Mink Pink and Wood Wood.

Pictured Above:
Wood Wood Lace Top
Cheap Monday S/S Shirt
Printed Fitted Dress
Double Zip Dress

From now until April 30th, save 15% off any order at Need Supply Co. using the coupon code PAPERDOLL!

Visit: Need Supply Co.
In 2006 - when eco-fashion still had the reputation of being shapeless and bland - designer Sonja den Elzen launched an environmentally conscious company that proved fashion forward design and and environmental responsibility could happen under one label. And that label was Thieves.

Paper-Doll: How did you get into fashion design?
Sonja den Elzen: Fashion design has been a compulsion since childhood. My birthday month(September) issue of Vogue was always super thick and an anticipated treat to look through and dream. Fashion television also provided lots of inspiration for steps towards fashion design. Post secondary education was everything but fashion, but when I moved to Toronto in 1996 I started my first streetwear label JY Stijls. In 2006 I started my current contemporary label, Thieves, which focuses on sustainability.

What is the first thing you designed?
Probably the summer dresses I would make for myself as a young teen.

What inspires you / your work?
I am inspired by so much, my surroundings, far away places, music, architecture, Japanese and Scandinavian design, other designers, art, nature, people who have a very individual style, and the fantastical.

Describe your Spring Summer 09 Collection.
Spring summer 09 was inspired by the abstract idea of cabinets of curiosities and the fantastical realms. Using an ethereal colour palette of charcoal, creme, slight gold shimmer, and bringing the styling and cuts of each piece to a more elegant place, yet giving the wearer a sense of sophisticated ease. The fabrics used are bamboo, tussah silks, tencel, organic wool crepes and organic cottons. There are the usual organic lines and textures, that appear in the Thieves collections, blended with tailored details.
What is your favourite piece from your Spring Summer 09 Collection?
My favorite outfit is the silk vneck dress with the bamboo and silk vest for women.

What is the most difficult thing about your job?
Trying to do everything in a business on top of designing.

What fashion era do you love?
I have to say I love the 20s , the freedom and flirtiness of the styles, the attitudes.

Do you have a real or imaginary muse?
It varies, sometimes it is a friend, sometimes it is an idea, or an imagined muse.
What fashion trend would you not be caught dead in?
Uggs is that really fashion?

What is your favourite item in your personal wardrobe?
My ecru rousched leather boots

What is on your current fashion wishlist?
A jacket by Rick Owens

What is your favourite thing about the city you live in? (Toronto)
The diversity of the people, culture, food and music.

What is next for your label?
I'm currently working on Fall 09 and the New Labels competition with TFI and Elle magazine.

Visit: Thieves for more images and shopping links.
Shining a spotlight on independent Canadian fashion.