When putting together the Designer Database this season, one of the stand out labels to me was myPetsQuare with their Dharma Bums collection. On top of a beautifully designed collection is an impeccable use of colour. The mix of khaki, pink and nude shades with the occasional pop of bright yellow are so perfectly suited for Spring / Summer.
Stand By is a fashion film directed by Jason Last, featuring Crystal Renn.
A beautiful video featuring styles from LABEL's AW'11 collection.
I've been a long time fan of Cass Bird, so I always look forward to when the seasonal collaboration between Bird and Sophomore is released. The work always comes across as a meeting of friends and perfectly conveys Sophomore's laid back New York vibe.
From Sophomore: "Set in downtown New York, with a cast of non-model beauties reading like a downtown yearbook, the brand’s latest video titled "Truth or Dare" is shot at the Bowery hotel with actress Chloe Sevigny, tattoo/artist Scott Campbell, style icon Jen Brill and writers Sarah Howard and Lesley Arfin among others.
Chronicling an evening of “Hanging out” in Sophomore's Spring/Summer 2011 collection drinking, chatting while playing a game of “Truth or dare.” The short film was inspired by Madonna’s original documentary playing tribute with short switches from black and white to color. Like all of Cass' work, it's hard to tell what is fact or fiction, but that is the allure and being able to draw your own conclusions of the intangible lifestyle of downtown NYC."