pushBUTTON Bio:
Seung-Gun Park, the creative director of pushBUTTON has never ceased to breathe fashion since he was little. His interest in fashion led him to start his career as a singer and fashion model. His frustration with rather boring existing brands pushed him to launch pushBUTTON in 2003. He is a self-taught designer with absolutely no educational background in fashion, which allows him to be free from the existing rules and limitations.

Since its launch, the brand had rapidly acquired a strong following looking for unique, quirky, crazy and fun design. pushBUTTON always aims to be innovative. Its experimental and conceptual designs have gained it a strong celebrity following and have been featured in high fashion magazines like Elle, Vogue, W and Bazaar.

In 2006,pushBUTTON launched a second line, DRESSMONSTER. DRESSMONSTER introduces sophisticated casual design with more affordable price.

Location
Seoul, Korea

Website
Click here to visit the pushBUTTON website

Shop for pushBUTTON at link

Interview
Click here to read an exclusive Paper-Doll interview with the designer