Allison Wonderland designer Allison Smith realizes that a woman’s life is not all about evening gowns, she designs clothes for everyday life of working, running around town and getting things done. Designer and dreamer by day, Allison creates clothes that she and her friends want to wear, often inspired by references form her favourite decade – the 70s! Eating and drinking is a very important part of Allison life. So it comes as no surprise that her designs can be summed up by how much food and drink a girl can consume while still looking great! After all, women should be able to look great while popping open a bottle of bubbles and breaking bread with family and friends. After graduating from the Fashion Design & Technology program at Kwantlen Polytechnic University, Allison paid her dues in Montreal’s rag trade before starting her own line, Allison Wonderland, in 1998.