Despite the rise in conscious fashion labels, eco-fashion still has a bad image. People often think of muted earth tones, stiff rough fabrics, and bland designs. Vancouver based Elroy is doing an amazing job at turning around those misconceptions. Her collection, made exclusively from eco-friendly fabrics like organic cotton, soy and bamboo, is fashion forward, contemporary and effortlessly chic.

And, in a subtle push to make conscious shopping even easier, Elroy has launched its own online boutique!

Visit Shop Elroy.