Last year, New Zealand based label Lonely Hearts released a line of signature intimates under the name Lonely. The debut collection sold out within weeks of hitting stores. This pattern is surely to be repeated with a second collection just as pretty as the first. Thankfully, La Dama is taking pre-orders for those patient enough to wait for an August delivery.

Along with Lonely Hearts & Lonely, this carefully edited boutique carries other Paper-Doll favourites, including Mociun, TEAMO and Sophomore. As a special treat to Paper Doll readers, La Dama is offering a 10% discount off all orders placed before July 31st! (Enter coupon code PAPERDOLL during check).