I have been a long time admirer of Laura Dawson, but her Spring “Coney Island” collection carved out a special place in my heart reserved only for a select few. The collection is a softer, more feminine take on the “new rave” trend bombarding the market right now. While I love all these crazy splashes of neon and totally obnoxious and spastic geometric prints, they’re just way too over the top for me to feel comfortable in. Laura Dawson's spring collection is toned down (way down), with softer cuts and colours. This is a look that I can get behind. Most of the Laura Dawson Spring collection is made from French organic cotton and low impact dyes, and produced “with love” in New York city. The A Frame Dress, Triangle Jumper and Shift Dress (pictured above) are all on the list of must-haves for this summer.

Laura Dawson caters to the ever decreasing attention span of the fashion world by producing four full collections a year – each collection featuring completely new designs, colour palettes and overall aesthetics. This doesn’t mean she’s catering to the latest disposable trends. Her clothes are a perfect collision of trendy and classic – so you’re guaranteed to hold your own amongst the hip urbanites while knowing that each piece will translate well beyond the season. Perfection!