Brother and sister team Jamil and Alia Juma have released yet another spectacular collection under their label JUMA. Fall/Winter 2009 is sleek and modern, with long clean lines. A beautiful printed silk pops amongst a range of blue, grey and black. And those drop crotch pants that JUMA is so well known for? JUMA continues to push boundaries with an even lower silhouette this season.

Asked about their inspiration, they say: "We didnt have an inspiration. We never work from a singular inspiration but a collective of ideas from our work and social environment. We have a certain look for a certain customer and we constantly evolve it from season to season. Our girl is looking for something sophisticated, understated, thoughtful...."

Until July 31st, the lovely folks at Juma are very generously offering every Paper-Doll reader a $75 CAD Gift Card to shop at juma.ca. Yes, you read that right - a $75 Gift Card! To redeem, simply use the code paperdoll at check out.